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Innovative Solutions: Zamzee

Zamzee

Igniting a lifetime of movement in every kid

Zamzee makes moving around a fun, rewarding experience for kids. The Zamzee product is an online rewards system powered by physical activity recorded through an activity meter. The Zamzee device is worn on the belt or in a pocket. Activity data recorded by the Zamzee is then uploaded to a kids’ personal profile on the Zamzee website, where activity is calculated into points. These points can be redeemed for virtual goods and real-world rewards, including customizable avatars, gift cards, even the opportunity to make a donation to a cause.

Target: Sedentary Behavior in Tweens

Sedentary behavior is a key contributor to the problem of childhood obesity. HopeLab has chosen to focus on increasing physical activity in kids 11 – 14 years old (“tweens”) in particular because:

  • Sedentary behavior is harming kids’ health and quality of life
  • Regardless of weight, physical activity improves health
  • Physical activity improves mental and physical well being
  • Physical activity levels often decrease significantly in the tween years 1

Research & Development

A randomized controlled pilot study showed that kids using the Zamzee device and website were about 30% more active than those who did not. A larger research trial is planned to evaluate the long-term impact of Zamzee on kids’ activity levels. Pending results from this research, Zamzee will be made broadly available. Kids themselves have been involved in every step of the Zamzee development process, providing input on functionality and design of both the device and website.  The Zamzee concept is based on the idea of a HopeLab researcher and insights from HopeLab’s Ruckus Nation idea competition and Ruckus Research interviews with tweens across the country. Product development partners include Firefly Design, Sequence, NONOBJECT, Daylight Design, and Uncommon Projects.

How Can I Get One?

Zamzee is currently being tested and improved based on feedback from tweens and parents. The Zamzee online rewards system and activity meter will be available for purchase in 2011.

If you would like to receive updates on Zamzee and opportunities to participate in our research and development, provide your contact information here .

If you are interested in partnering with us in the development, distribution, or marketing of Zamzee, please email us at communications@hopelab.org.

1Nader P, Bradley R, Houts R, McRitchie S, O’Brien M. Moderate-to-vigorous physical activity from ages 9 to 15 years. JAMA 2008;300(3):295-305.

The Zamzee product is an online rewards system powered by physical activity recorded through an activity meter.