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Innovative Solutions: Ruckus Nation


Innovative Solutions: Ruckus Nation

The Ruckus Nation idea competition tapped into the power of the global community — including kids — to generate new ideas for products to get kids moving. The competition was the first initiative in HopeLab’s work to develop fun, effective products that increase physical activity in young people to help address the devastating effects of sedentary behavior and obesity.

More than 400 Ruckus Nation competition entries were submitted by teams representing 37 countries and 41 U.S. states. Ruckus Nation judges included kids, researchers, and experts in product design, game development, health and other industries. Winners were announced in March 2008. Ideas from the competition and insights from HopeLab’s subsequent Ruckus Research project provided the foundation for HopeLab’s development of Zamzee.

Target: Obesity

HopeLab has chosen to focus on physical activity in young teens in particular because:

  • Sedentary behavior is harming the health and quality of life of young people
  • Regardless of weight, physical activity improves health
  • Physical activity improves mental and physical well being
  • Physical activity levels often decrease significantly in the tween years 1

Read the Ruckus Nation Physical Activity Research Summary to learn more.

Research & Product Development

Ruckus ResearchRuckusResearch_home1

Prior to initiating product development, HopeLab conducted in-depth interviews with tweens across the U.S. to better understand the drivers and barriers to physical activity in their everyday lives. The results provided distinct profiles of tween behavior and core design principles that have informed the development of Zamzee. This work was supported in part by the Robert Wood Johnson Foundation and CIGNA Healthcare.

1Nader P, Bradley R, Houts R, McRitchie S, O’Brien M. Moderate-to-vigorous physical activity from ages 9 to 15 years. (2008) JAMA, 300(3), 295-305.

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