Innovative Solutions: Ruckus Nation

Ruckus Nation

Your Idea Could Start a Movement

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Ruckus Nation is an international, online idea competition to get kids moving. Ruckus Nation challenged participants to imagine innovative products that would increase physical activity among middle-school-aged kids (ages 11 to 14). Ruckus Nation encouraged participation by middle-school-aged kids, our target customers, as well as individuals and teams of all ages.

HopeLab will award more than $300,000 in cash and prizes for winning ideas submitted to Ruckus Nation. Competition winners will be announced in March 2008. HopeLab will support the development, testing and distribution of products based on the best ideas.

Target: Obesity

Launched in September 2007, the competition is the first phase of HopeLab’s work to develop products that will help address the devastating effects of obesity in young people and improve the health of young people broadly. HopeLab has chosen to focus on physical activity in particular because:

  • Sedentary behavior is harming kids
  • Regardless of weight, physical activity improves health
  • Physical activity improves mental and physical well being

For more information, visit www.ruckusnation.com.

Ruckus Nation is co-sponsored by:

The Pioneer Portfolio of the

Robert Wood Johnson Foundation