Before You Can Move Kids, You’ve Got To Understand Them
Rates of physical activity in the U.S. have declined by more than 30% since the 1960s, and in the past three decades, childhood obesity rates have tripled. TV, video games, and other screen-time activities perpetuate the problem by rewarding sedentary behavior. Zamzee uses technology to reward kids for running, dancing, and climbing trees. Through gamification and incentives, Zamzee boosts physical activity in kids and families, kickstarting a lifetime of activity for kids through play. Zamzee is now part of Welltok’s CaféWell Health Optimization Platform™ where it is being made available to millions of children and their families in both the commercial and Medicaid markets. This illustrates how HopeLab, as a philanthropic partner to healthcare businesses and providers, can bring innovations in health and well-being to children and families who need them most.
"I just started out and it’s addicting, Zamzee how do you do it? Also I know it’s just for my health but I’m an 11-year-old unstoppable machine."
"I can honestly say that Zamzee has been one of the best motivators to keep our family focused on having fun, getting fit, and being more active as a family. Thank you!"
"Since April (when I joined Weight Watchers and we got our Zamzees), I have lost 30 pounds. I have 10 more to lose to reach my goal. The kids and I enjoy exercising now, and I know Zamzee did exactly what I wanted it to do."
"John is very computer/game oriented, so this is right up his alley. He thought, ‘This is fantastic, mom, I get to run around and I’ll get points for doing that, and more points. I can get prizes.’ He just thought that was really cool—it motivated him right away."
"It’s coming to make me realize that I need to get more physically active for my own sake. When my son is trying to challenge me, ‘Mom, I’m going to do this more than you.’ I’m like, ‘No! I’m going to do it more than you!’ It makes me realize that I also have to be doing things for myself."