Positive Psychology Meets Tech Design

The Greater Good Science Center (GGSC) at UC Berkeley explores the roots of compassion, gratitude, empathy, and other positive skills. Through an online and print magazine, blogs, and various newsletters, GGSC had reported on the health benefits of these skills and science-based techniques for cultivating them in everyday life. But GGSC had no single, user-friendly location where people could learn about these skills, until they teamed up with HopeLab to develop Greater Good in Action, a digital platform for a meaningful life on the go.

Scaling Impact For Social Good


"HopeLab maintains its high standards without compromising its humanity, complementing its team’s technical skills with a deep commitment to the social & emotional well-being of the individuals & communities they serve. Most significantly, they were an invaluable thought partner through every stage of development."

Jason Marsh
Director of Programs and Editor in Chief at Greater Good Science Center

Announcing Greater Good in Action

View Article

Research-Based Strategies To Help You Appreciate Life

View Article

How We Did It

  • Envision

    HopeLab scanned the marketplace and helped define the audience, features, and functionality. Then we explored user experience and overall look and feel.

  • Listen Deeply

    We refined the product vision and made its objective concrete and achievable.

  • Design And Iterate

    HopeLab translated product vision and deep listening results into a design document that fostered creativity of multiple designers who delivered about 20 designs.

  • User-Test And Synthesize

    We engaged more than 200 people to provide higher-level feedback on UI/UXD and visual styles of the site, illuminating areas of improvement and informing design principles.

  • Make An Informed Decision

    After analysis, we narrowed our seven best designs to three and then, with user-testing, homed in on a final design to develop for desktop and mobile platforms.

  • Launch

    After the site build was complete, HopeLab helped managed quality assurance and user testing to ensure that the site was operating precisely as it should.